Keyword Research, Google Autocomplete & Wooden Whiskey Advent Calendars

If you read yesterday's Napoleon Dynamite quote post, you'll know that I can't resist clicking on Facebook's trending topics.  Today's is cheese advent calendar.  OMG!  Unfortunately, after cursory research and fixing myself an omelette, I discovered that these aren't available until 2017.  :(

I love a good advent calendar.  As a child, I delighted in opening up each door to discover a cute picture inside, and as a parent, I've realized that the real thrill of the advent calendar is the countdown itself to the BIG DOOR behind which, of course, is Christmas morning.  This year, my kids and I are forgoing a typical "open the door" advent calendar, and doing a really sweet 24 Acts of Kindness Advent Calendar.  I look forward to it.

Advent Calendar Keyword Research Example
As a certified Search Geek (tm), I couldn't resist going to Google and seeing what autocomplete had to suggest about different types of advent calendars.  What a great - albeit seasonal - product idea for the cool people on etsy, the grommet, uncommon goods, etc. to get into production for the coming seasons!  Here's a head start on your "advent calendar type" keyword research/consumer demand measurement which we would use as part of our SEO and PPC process.  Type in "advent calendar with" followed by any letter of the alphabet.  Here's w, for example:

So, what should we make for our etsy advent calendar shop?  Wine advent calendars, whiskey advent calendars, white chocolate advent calendars, or wooden advent calendars?  And this is only w!  

Now, let's go to the Google AdWords volume estimator and see which kind of advent calendar we should start on for the 2017 Christmas season :)

Wooden whiskey advent calendars it is, friends!

In all seriousness, customer demand is a hard thing to gauge and it's a moving target.  As a Marketer, I've never seen any data that is more real time than what I just did above.   Add into the timeliness of the data, the fact that it's drawn from what is likely the largest repository of our deepest desires (GOOGLE) and you've got a pretty solid foundation.  Thanks for visiting!