As the Coronavirus pandemic surges on, consumers are purchasing and doing business online more than ever, so it’s even more important to tighten up your SEO and paid search game right now. But if you’re thinking, “Great! I have a service/product that people really need right now so I’ll just bid on coronavirus-related keywords and watch the orders start rolling in!”, unfortunately you have another thing coming.
Google has blocked the use of all Covid/pandemic-related keywords in PPC ads. While this is a smart move in order to prevent people from using those keywords for the wrong reasons (you can read Google’s full policy and reasoning here), you may have a really valuable offering that directly relates to pandemic-related needs, like e-learning, telemedicine, cleaning supplies, online meeting software, or food delivery services, just to name a few! How can you make sure that you’re reaching the customers that need what you’re selling without the ability to use terms like Covid-19, pandemic, or Coronavirus? Here are 5 tips to help you stay on top of your search game during the pandemic:
We hope these tips help you navigate the uncertain landscape with a bit more search marketing confidence. If you’d like some help making your paid search budget work for you, there’s never been a better time to reach out for a little help from a PPC expert.