In my Facebook feed this morning, I saw Adweek's article Spotify Crunches User Data in Fun Ways for Outdoor Ad Campaigns. Just one chuckle-worthy example from the article is ""Dear person who played 'Sorry' 42 times on Valentine's Day, what did you do?"
So Much Information at Our Fingertips.
This makes me think of the (sometimes bizarre, often good) search queries we are able to see in our own Google Search Consoles. So many times, websites rank for keywords and search queries that they haven't even optimized for, just by virtue of the fact that they've used these words in their content.
Search Query Report, A Practical Application
It's always an a-ha moment for us and our clients at Simple Search. Finding those high volume/high impression keywords a website is *already* ranking for that may be close to ranking in the top 30 search results is a HUGE OPPORTUNITY. Moving from page 3 to page 1 of Google is much easier than moving from no-man's land to position 1. Achieving these higher rankings usually includes a combination of on-page optimization for existing pages and content development in target areas.
How Do I Find My Queries?
All websites have access to this search query-level ranking data, but few know where to find it. We do! Let us give you a tour. Or, see it for yourself. Verify Google Search Console on your website and then navigate to (see below) Search Traffic in the left rail > Search Analytics. This will allow you to look at Queries according to the Impressions (# of times your site has shown for the query), Clicks (clicks from Google organic search), and Position (average ranking in Google organic search). There are a dozen other ways to filter, slice and dice the information and it's a hugely illuminating, wonderful playground for SEOs.
Feel free to reach out with questions directly or in our comments section. Thanks!